Thinking

Print

Video

Radio

Year 1

Thinking

The Dream were truly determined to be “A Team To Believe In” and asked us to bring this positioning area to life in their marketing. Their target audience that was not the hardnosed, win-at-all-cost, pass- the-human-growth-hormone fans. They were families, women, and dads & daughters to whom the team’s character was just as important as winning!
The increased brand awareness produced by the campaign helped the team double their number of featured media stories on Dream players and increased group ticket sales by over 85%.

Print

Billboards and Postering

Year 2

Thinking

Pleased with the results from the “Believe in the Dream” campaign, the Dream organization challenged us to produce a low-cost TV and radio campaign. We used the players’ distinct athletic abilities to create larger-than-life personas, and the “Run with the Dream” campaign gave fans the feeling that they were part of a larger community when they were at a Dream game.
The marketing campaign sparked double digit increases in season ticket sales and sponsorship dollars, and contributed to the team’s league leading new ticket sales.

Video

Regional Television

Radio

Regional Radio