Thinking

Packaging

Print

Design

Thinking

Capitalizing on the popularity of the cosmo-fueled lifestyle of the characters on HBO’s “Sex and the City”, we marketed El Tesoro Platinum to young women drinkers as a more fun alternative to the same old vodka drinks.
Platinum┬ácocktail recipes included cosmopolitans and martinis, and the print advertising campaign let consumers know that the super smooth tequila gave normal cocktails a little extra “push” towards something more naughty.

Packaging

Bottle & Logo Design

Print

National Magazine Print

Design

Menu, Coaster, Match Box, and Hang Tag Design