Thinking

Digital

Thinking

Starting to shave is a big deal in a teenager’s life. Unfortunately it is a ritual that most boys undertake alone – simply grabbing their father’s razor and shaving cream with no direction from dad. Given their sensitive skin and troubles with acne, this can be a painful and often bloody step towards manhood.
The truth is, Norelco Cool Skin Razors with integrated Nivea for Men lotion are a much better choice for teenagers than plain razors. And with the use of a microsite, digital banners and email, we created a campaign designed to let 16 year-old boys know that this, among other things, is a truth that their dads haven’t been sharing with them.
The 100% web-based campaign yielded a click-through rate 83% higher than the industry average.

Digital

Cool Skin Microsite

“Give Us Your Own Truth” and “Get Mom To Buy” Pages

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Steve_Garbett_Norelco_Mom_page

Digital Ad and Email Campaign

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Steve_Garbett_Norelco_email

Downloadable “Truth” Posters