Thinking

Video

Social

Thinking

We seized upon the opportunity for Papa Murphy’s to be an ally to today’s modern mom.¬†We embraced the extremes of parenthood and brought them to life in an over-the-top campaign comparing the inevitable chaos of Murphy’s Law vs the solution-oriented, dependable dinnertime outcomes of Papa Murphy’s Law.
In just six weeks, the campaign produced a 50% increase in brand awareness and a 3.8% rise in comp sales.
Agency Partner: WongDoody

Video

National Television & Social Media Videos

Social Media

“Papa Murphy’s Law” Facebook & Instagram¬†Teaser Campaign

“Papa Murphy’s Law” Facebook & Twitter Posts