Thinking

Video

Social

Thinking

We seized upon the opportunity for Papa Murphy’s to be an ally to today’s modern mom. We embraced the extremes of parenthood and brought them to life in an over-the-top campaign comparing the inevitable chaos of Murphy’s Law vs the solution-oriented, dependable dinnertime outcomes of Papa Murphy’s Law.
In just six weeks, the campaign produced a 50% increase in brand awareness and a 3.8% rise in comp sales.
Agency Partner: WongDoody

Video

National Television & Social Media Videos

Social Media

“Papa Murphy’s Law” Facebook & Instagram Teaser Campaign

“Papa Murphy’s Law” Facebook & Twitter Posts