Thinking

Video

Radio

Thinking

Pemmican Beef Jerky was real meat packed with real natural protein. We positioned it as a necessary “companion for daily adventure”. Our creative executions utilized the everyday melodrama of country music to portray Pemmican Beef Jerky as a daily survival tool.
The campaign resulted in an immediate sales lift. Three months into the campaign, sales were up 98.5% versus the prior year, and twelve months later, sales were still 80% above the prior year.

Video

National Television

Radio

National Radio

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