Strategy

Packaging

Print

Design

Strategy

Specialty Foods Group planned to launch a line of premium meat products under their century old Kentucky Legend brand. The Kentucky Legend brand was well established with moms aged 35-50 but was perceived as old-fashioned by younger consumers.
Mindful of not alienating the existing Kentucky Legend audience, we introduced the Artisan Crafted Series and its “The Center of Any Meal” campaign. Through elegant photography and design, we kept the parent brand at the center of the identity while also introducing a new contemporary-looking brand that was appropriate for all dining occasions.

Packaging

Logo and Packaging Design

Print

National Magazine Print

Design

Artisan Café Identity and Environmental Design