Thinking

Digital

Print

Thinking

 
UVAHS strategy
In 2015, the University of Virginia Health System was recognized by U.S. News & World Report’s 2014-2015 “Best Hospitals” guide in seven specialties. At the same time, Charlottesville – home of UVA hospital – was named  “America’s Happiest City” by the U.S. Bureau of Economic Research.
Based on the hospital’s accolades and the city of Charlottesville’s exceptional reputation for quality of life , we developed the “Your Next Step” campaign trumpeting UVA Health System as the best combination of career opportunity and quality of life in the nation.
In the first six months, the campaign yielded over 160 registered nurse hires – a 12% increase in the client’s intended target.

Digital

Nurse Recruitment Microsite

Hospital page

Charlottesville page

Digital Banner Ads

Print

National Magazine Print

In-Hospital Collateral